Explain how you deliver the value proposition above and/or differentiate yourself from your competition.Action Oriented Call to Action
Describe your customer’s biggest, most expensive pain point. Use the same words they use when talking about it. Drive it home with emotion.
Describe the feature in two or three sentences. Explain how it works and why your product does this best.
Explain how your product solves that
Use bullet points to break it up
Into short, easier chunks to read
Don’t talk about the feature itself. Your leads don’t care about it, only what it does for them. So talk about the benefits it provides.